The Most Important Purpose of Website
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| When we decided to design a website for our business, we usually focus on design (Look-and-Feel), content (company profile), and products/ services. In fact, these are not the most important we should focus on. There is one critical matter we have to consider – where can we get our traffics? How can a stranger find our website and send us enquiry? The answer is to use SEO which help to improve website ranking in Google Search Result. An effective website should have a good ranking in Google. It helps to bring in sales leads.
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Common Questions about SEO (Search Engine Optimization)
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| Q1: Are you sure Search Engine Optimization (SEO) is really useful?
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| A: Yes, Search Engine Optimization (SEO) is really useful to help to bring in sales leads. If you need a witness, you may ask anyone in our company. We are one of the benefiters, because we have received a lot of enquiries from Google, in the past 10 years ago. When you google for “Website Design Johor Bahru”, you can find us on the top 5.
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| Q2: How Search Engine Optimization (SEO) can help a business?
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| A: Search Engine Optimization (SEO) can help our website to gain high ranking in Google search result. Because of this, our website can be easily found by potential customers when they search in Google. When they found our website, they found our contacts & profile, and they will contact us.
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| Q3: Is the quality of website enquiry high?
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| A: Yes, website enquiries that come in through Google is very high. Imagine, when someone really on the browser (Google Chrome, Safari, Internet Explorer) in their phone or laptop, and they search for a keyword. They found our website on the top of Google search result, and contact us. Don’t you think their demand is high? From our past 10 years’ experience, the conversion rate is more than 50%.
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| Q4: Search Engine Optimization VS social media (Facebook). Which one is better?
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| A: It depends on the industry and target customers. Social media (Facebook) is more suitable if your customers are end user, and you’re running a retail business. You may use social media (Facebook) to create demands through nice photos & offers. Search Engine Optimization (SEO) is better if your customers are corporate or bigger player, and you’re providing solutions/ services. You’re not able to create demand on customers, but your customers will look for your services when they need it. Imagine, if you’re electrician, you can’t ask customers to take your service by offering promotions. They need your electrician services, they will Google and find you.
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What Types of Industry
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| From our experience, Search Engine Optimization (SEO) is very useful if your services/ products cannot be “cash-and-carry”. Most of the times, your customers need your advice, need onsite measurement, need to understand your capabilities, need to know your payment terms, etc. You need to meet up with purchasers/ procurement department. You need to participate in tenders. If these are the scenarios in your industry, Search Engine Optimization (SEO) can help you to boost your business.
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